In our last post, we talked about how decision makers need to consider the interests and needs of people beyond their target markets. Now let’s discuss Facebook’s second mistake: failing to consider the political and cultural context of their market. Facebook in Ethiopia We gave a bit of the political and cultural background of Ethiopia […]
Author: Elena Lusk
What Can We Learn From Facebook’s Mistakes? (Part I)
Let’s quickly recap the three mistakes Facebook made when they expanded into new markets overseas. Facebook failed to consider: The interests and needs of people beyond their target markets How the political and cultural context of their market might affect the way their platform would be used The risks and potential bad consequences of their […]